Contemporary Marketing 15th edition

ISBN:1111221782

ISBN13:9781111221782

Publisher:South-Western College Pub

Authors:Louis E. Boone, Louis E.(Louis E. Boone) Boone, David L. Kurtz

Contemporary Marketing Description

Contemporary Marketing 15 Edition CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.
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